Thursday 1 November 2007

Drink aware, Taxi drivers have "had enough"

The Irish Taxi Federation have got behind the Drink aware campaign "had enough".
Here are some screenshots from the hard hitting ad (it's the moment the cabbie realises his passenger has vomited in his cab);




John Usher, President of the Irish Taxi Federation, highlighted the reality for many Irish taxi drivers, “There are over 20,000 taxis on the streets of Ireland and most taxi drivers have had to scrub vomit off their back seats, all because people don’t know when they’ve had enough to drink.” The Irish Taxi Federation are giving their full support to the drinkaware.ie campaign.

The hard hitting advertisement can be viewed here