Tuesday, 15 January 2008

Get Paid as you Preach!

Taxi drivers are being paid to market products as they drive.
WOMA or Word of mouth advertising is set to be the new wave in marketing.
Driver Adrian Torlini, 41, from Aylesbury, was signed up as an ambassador for Taxi Promotions UK. He was given a five-day trip to Bangkok paid for by the tourism authority of Thailand.
He said; "They just know that if you send someone somewhere and they like it they will talk about it, and if they are a cab driver they will talk to lots of people about it."
Asher Moses, managing director of Taxi Promotions UK, believes all kinds of products could eventually be promoted by his drivers, from airlines to online poker websites.
From the Daily Mail

View Irish Taxi HOMEPAGE